Privacy Policy

This Privacy Policy describes how Dudu Baby (the Site, we, us, or our)
collects, uses, and discloses your personal information when you visit, use our
services, or make a purchase from www.dudubaby.co.uk (the Site) or otherwise
communicate with us (collectively, the Services). For purposes of this Privacy
Policy, you and your means you as the user of the Services, whether you are a
customer, website visitor, or another individual whose information we have collected
pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the
Services, you agree to the collection, use, and disclosure of your information as
described in this Privacy Policy. If you do not agree to this Privacy Policy, please do
not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to
our practices or for other operational, legal, or regulatory reasons. We will post the
revised Privacy Policy on the Site, update the "Last updated date and take any
other steps required by applicable law.

How We Collect and Use Your Personal Information

What Personal Information We Collect Information We Collect Directly from You To
provide the Services, we collect and have collected over the past 12 months
personal information about you from a variety of sources, as set out below.
The information that we collect and use varies depending on how you interact with
us.
In addition to the specific uses set out below, we may use information we collect
about you to communicate with you, provide the Services, comply with any
applicable legal obligations, enforce any applicable terms of service, and to protect
or defend the Services, our rights, and the rights of our users or others.
The types of personal information we obtain about you depends on how you interact
with our Site and use our Services. When we use the term personal information,
we are referring to information that identifies, relates to, describes or can be
associated with you. The following sections describe the categories and specific
types of personal information we collect.
Information that you directly submit to us through our Services may include:-
Basic contact details including your name, address, phone number, email
Order information including your name, billing address, shipping address, payment
confirmation, email address, phone number

Account information including your username, password, security questions.
Shopping information including the items you view, put in your cart or add to your
wishlist

Customer support information including the information you choose to include in
communications with us, for example, when sending a message through the
Services.

Some features of the Services may require you to directly provide us with certain
information about yourself. You may elect not to provide this Some features of the
Services may require you to directly provide us with certain information about
yourself. You may elect not to provide this information, but doing so may prevent you
from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the
Services (Usage Data). To do this, we may use cookies, pixels and similar
technologies (Cookies). Usage Data may include information about how you
access and use our Site and your account, including device information, browser
information, information about your network connection, your IP address and other
information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from
vendors and service providers who may collect information on our behalf, such as

Companies who support our Site and Services, such as Shopify

Our payment processors, who collect payment information (e.g., bank account, credit
or debit card information, billing address) to process your payment in order to fulfill
your orders and provide you with products or services you have requested, in order
to perform our contract with you

When you visit our Site, open or click on emails we send you, or interact with our
Services or advertisements, we, or third parties we work with, may automatically
collect certain information using online tracking technologies such as pixels, web
beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this
Privacy Policy. We are not responsible or liable for the accuracy of the information
provided to us by third parties and are not responsible for any third partyies policies or
practices. For more information, see the section below, Third Party Websites and
Links.

How We Use Your Personal Information Cookies

Providing Products and Services. We use your personal information to provide you
with the Services in order to perform our contract with you, including to process your
payments, fulfill your orders, to send notifications to you related to you account,
purchases, returns, exchanges or other transactions, to create, maintain and
otherwise manage your account, to arrange for shipping, facilitate any returns and
exchanges and to enable you to post reviews

Marketing and Advertising. We use your personal information for marketing and
promotional purposes, such as to send marketing, advertising and promotional
communications by email, text message or postal mail, and to show you
advertisements for products or services. This may include using your personal
information to better tailor the Services and advertising on our Site and other
websites

Security and Fraud Prevention. We use your personal information to detect,
investigate or take action regarding possible fraudulent, illegal or malicious activity. If
you choose to use the Services and register an account, you are responsible for
keeping your account credentials safe. We highly recommend that you do not share
your username, password, or other access details with anyone else. If you believe
your account has been compromised, please contact us immediately.

Communicating with you. We use your personal information to provide you with
customer support and improve our Services. This is in our legitimate interests in
order to be responsive to you, to provide effective services to you, and to maintain
our business relationship with you.

Like many websites, we use Cookies on our Site. For specific information about the
Cookies that we use related to powering our store with Shopify, see
https://www.shopify.com/legal/cookies. We use Cookies to power and improve our
Site and our Services (including to remember your actions and preferences), to run
analytics and better understand user interaction with the Services (in our legitimate
interests to administer, improve and optimize the Services). We may also permit third
parties and services providers to use Cookies on our Site to better tailor the services,
products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set
your browser to remove or reject Cookies through your browser controls. Please
keep in mind that removing or blocking Cookies can negatively impact your user
experience and may cause some of the Services, including certain features and
general functionality, to work incorrectly or no longer be available. Additionally,
blocking Cookies may not completely prevent how we share information with third
parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties
for legitimate purposes subject to this Privacy Policy. Such circumstances may
include

With vendors or other third parties who perform services on our behalf (e.g., IT
management, payment processing, data analytics, customer support, cloud storage,
fulfillment and shipping)

With business and marketing partners, including Shopify, to provide services and
advertise to you. Our business and marketing partners will use your information in
accordance with their own privacy notices

When you direct, request us or otherwise consent to our disclosure of certain
information to third parties, such as to ship you products or through your use of
social media widgets or login integrations, with your consent

With our affiliates or otherwise within our corporate group, in our legitimate interests
to run a successful business.

In connection with a business transaction such as a merger or bankruptcy, to comply
with any applicable legal obligations (including to respond to subpoenas, search
warrants and similar requests), to enforce any applicable terms of service, and to
protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal
information and sensitive personal information (denoted by *) about users for the
purposes set out above in How we Collect and Use your Personal Information and
How we Disclose Personal Information:

Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring
characteristics about you
Category of Personal Information
Identifiers such as basic contact details and certain order and account information-
Commercial information such as records of products or services purchased and
shopping information
Internet or other similar network activity, such as Usage Data
Categories of Recipients
Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other user-generated
content. If you choose to submit user generated content to any public area of the
Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make
available to others, and cannot ensure that parties who have access to such
information will respect your privacy or keep it secure. We are not responsible for the
privacy or security of any information that you make publicly available, or for the
accuracy, use or misuse of any information that you disclose or receive from third
parties.

Third Part Websites Links

Our Site may provide links to websites or other online platforms operated by third
parties. If you follow links to sites not affiliated or controlled by us, you should review
their privacy and security policies and other terms and conditions. We do not
guarantee and are not responsible for the privacy or security of such sites, including
the accuracy, completeness, or reliability of information found on these sites.
Information you provide on public or semi-public venues, including information you
share on third-party social networking platforms may also be viewable by other users
of the Services and/or users of those third-party platforms without limitation as to its
use by us or by a third party. Our inclusion of such links does not, by itself, imply any
endorsement of the content on such platforms or of their owners or operators, except
as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly
collect any personal information about children. If you are the parent or guardian of a
child who has provided us with their personal information, you may contact us using
the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that
we share or sell (as those terms are defined in applicable law) personal
information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we
cannot guarantee perfect security. In addition, any information you send to us may
not be secure while in transit. We recommend that you do not use unsecure
channels to communicate sensitive or confidential information to us. How long we
retain your personal information depends on different factors, such as whether we
need the information to maintain your account, to provide the Serv